DigitialMediaIX is one of the very few sources of social media behavior and brand-level social engagement on the College Millennial market. We have been conducting bi-annual surveys of this key demographic, across 50 American universities since 2012, with 1500–2000 participants per study.Read More »
With technology infiltrating schools, we can see that students are becoming more interested and engaged in their field of study with the help of apps, computers,and social media designed for the classroom.Read More »
Marketers regularly talk about the value and long-term importance of the Millennial generation. But, how many companies have defined and focused on this lucrative segment within the demographic which will drive brand loyalty and advocacy: the College Millennial?Read More »
Everyone talks about the value and long-term importance of the Millennial generation. But, how many companies have defined and focused on this lucrative segment within the demographic which will drive brand loyalty and advocacy: the College Millennial?Read More »
How many companies have defined and focused on this lucrative segment within the Millennial demographic which will drive brand loyalty and advocacy: the College Millennial?Read More »
DigitalMediaIX surveys college students semi-annually regarding the brands they prefer and the social and online media they use to engage with these brands. This infographic provides some of the social media behavior findings from the recently completed National College Student Survey.Read More »
Do you ever find yourself scrolling through Twitter or Facebook and notice everyone posting about the same issues? Then immediately you find yourself refreshing your feed to see what else people are going to post about the topic? Like an addiction, you just can’t stop digging from post-to-post.
Due to the prominence of social media in this Millennial era, many issues become the sole subject of every media outlet as soon as it’s leaked.
Studies show that in 2015, the average person will consume 15.5 hours of media per day. This constant obsession with media significantly effects our perceptions and decision-making, is known as the familiarity principal: the more you see, the more you believe –and the more it spreads.Read More »
Millennials are emerging as the successors to the Baby Boomers, with 74 million in the U.S. market. This generation, which was born in between 1982 and 2000, will not only be significant in numbers, but in market opportunity for brands. What is clear is this will be the most educated generation, with nearly 32 million receiving a four year college degree. Understanding and addressing the College Millennial segment, while they are in college, where brand loyalties are more likely being established, will yield significant benefits to brand marketers and advertisers.Read More »
A year ago, we discussed how Yum! Brands, Apple, and Volkswagen, were woefully unprepared to address different PR crises in China. The recent Husi Foods meat scandal, that affected five international quick serve restaurant brands, showed that these companies are still learning the nuances of consumer behavior and public relations in ChinaRead More »
Modern day communication technologies allow us to be connected 24/7, multiple ways, by means of a single smart phone. The thought of losing your phone would bring panic to the eyes any of the Millennial generation. This past semester I was studying abroad in Rome and discovered that, because I didn’t have local phone data service, my phone was essentially lost to me, unless I could access a Wi-Fi signal. But...maybe this was a good thing.Read More »