Visa Dominates the Wallets of College Students
DigitalMediaIX conducted a survey on financial card usage which showed the Visa debit card dominated the college market. In addition to this, debit cards in general were the most popular cards for students.
Read More »Is 2019 Holiday Season Set to Break Sales Records?
Despite the rumors on the street circulating about a future recession, this holiday season might be one of the most successful ones the retail industry has experienced. A recent report done by OpenX/Harris polled 2,000 consumers to see what we can expect from retailers this holiday season. This report revealed that, not only will shoppers be spending more on digital channels rather than in brick-and-mortar stores, but almost one-third of these polled consumers plan to spend more money than they did last year while shopping for the holidays. At least one in five dollars from total sales will be purchased from a mobile device.
Read More »What Are College Students Doing After They Graduate
DigitalMediaIX recently completed a survey with college students across the United States. Answering a series of questions, we came across some surprising statistics. Believe it or not, a little more than half of college students (55% to be exact) plan to go straight to work immediately after graduation. This could be for a number of reasons.
TikTok: The Next Big Marketing Tool?
TikTok was one of the most downloaded apps in the world this past year. In 2018 alone, it was downloaded more than 660 million times. If you’re not familiar with the name, maybe Musical.ly will spark your memory...the company went through a bit of a rebrand after being acquired by a Japanese parent company. However, with a leader like ByteDance, it’s no wonder TikTok has found success.
Read More »Will Studying Abroad Enhance your Resume?
Wit
h the increase of diversity and programs for studying abroad, it seems that everyone either has or knows someone who has studied overseas. While students often sell their parents on the benefits of these programs, an important question is “Will studying abroad make my resume stand out?” College used to be the benchmark on resumes, and still is to an extent. However, it is becoming more of a check-mark rather than a resume builder. Employers now want to see how you’ve applied yourself outside of the classroom on top of completing your studies. So, is this expensive adventure headed toward the same fate?
College Millennials: Category & Brand Social Media Engagement–2016
DigitialMediaIX is one of the very few sources of social media behavior and brand-level social engagement on the College Millennial market. We have been conducting bi-annual surveys of this key demographic, across 50 American universities since 2012, with 1500–2000 participants per study.
Read More »Yearn To Learn with Social Media
With technology infiltrating schools, we can see that students are becoming more interested and engaged in their field of study with the help of apps, computers,and social media designed for the classroom.
Read More »The Value of College Millennials and Engaging them on Social Media
Marketers regularly talk about the value and long-term importance of the Millennial generation. But, how many companies have defined and focused on this lucrative segment within the demographic which will drive brand loyalty and advocacy: the College Millennial?
Read More »Who is the most lucrative target of the Millennials….and why?
Everyone talks about the value and long-term importance of the Millennial generation. But, how many companies have defined and focused on this lucrative segment within the demographic which will drive brand loyalty and advocacy: the College Millennial?
Read More »The Hidden Gem in the Millennial Generation…
How many companies have defined and focused on this lucrative segment within the Millennial demographic which will drive brand loyalty and advocacy: the College Millennial?
Read More »
