With 1.3 Billion people, China represents an alluring market to international brands looking for business growth opportunities. Of significant interest and the subject of this report is the next generation of consumers, especially the ones that will have university educations and be the primary force of professional workers in the near future. Universities in China now have an estimated 30 million students.

There are more than 20 million college students in the United States, with an estimated four million who graduate each year. This demographic, with potentially high disposable income, presents a future market of nearly $50 billion per year for companies in the automobile industry. Establishing affinity with college students will depend on active engagement through emerging social and online media platforms. Understanding the trends regarding digital media, mobility, and shifting brand preferences, will be essential in establishing effective marketing strategies to support this dynamic segment.

DigitalMediaIX has surveyed nearly 2000 college students on brand preferences and how they have used the web, social media, email and mobile apps to connect to these brands. In addition to looking at the major social media platforms…